P R O J E C T
Families For Life 

C L I E N T
Families for Life Council & Sphere Exhibits

W H A T   W E   D I D
Brand Identity, Creative & Concept Development, Advertising, Photography

O V E R V I E W
Families For Life was held in conjunction with Singapore’s 51st National Day. It was an initiative from the National Family Council to strengthen familial bonds by promoting concurrent events, event ideas, articles and key online influencers. Held at Marina Barrage, the picnic was a success despite the rain. The campaign reflects the straightforward, uncomplicated yet official feel of a government event while featuring numerous calls to action in an easy-to-read layout