“The key to success on that front is ensuring millennials derive real value from your free offering before attempting to convert them into paid customers — give a little to get a lot in return.”

For decades, advertizing has been generally the same: repeated messaging until the consumer, convinced (or defeated) by the advertizer’s conviction gives in, and decides to give the product a try. In the current online era however, media has seen a shift in power to the viewers, namely the extremely savvy millenials. No longer can anyone lie without being found out, state without proof, or speak without being critisized.

Literally the future of our generation, accepting their values and principles are inescapable to be successful in any field. Financial Post’s Dave Burnett tells an interesting story of how he experienced first hand the power of “experiential marketing”. Read his article here.


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