“The key to success on that front is ensuring millennials derive real value from your free offering before attempting to convert them into paid customers — give a little to get a lot in return.”

For decades, advertizing has been generally the same: repeated messaging until the consumer, convinced (or defeated) by the advertizer’s conviction gives in, and decides to give the product a try. In the current online era however, media has seen a shift in power to the viewers, namely the extremely savvy millenials. No longer can anyone lie without being found out, state without proof, or speak without being critisized.

Literally the future of our generation, accepting their values and principles are inescapable to be successful in any field. Financial Post’s Dave Burnett tells an interesting story of how he experienced first hand the power of “experiential marketing”. Read his article here.

YOU MIGHT ALSO LIKE

Recent Posts / View All Posts

Live Streaming is The Future of Social Media

| Live Stream, Social Media, Technology | No Comments
The average adult consumes more than five hours of video per day and more than one hour is on digital devices. However, the number of people and brands creating these videos that...

Why brands are finding live video to be the perfect complement to branded content.

| Branding, Live Stream | No Comments
“… At a time when publishers and TV networks are worried at how much of their online traffic is coming from (and remaining on) Facebook, brands are actually seeing viewers...

4 Tips To Make Higher Quality YouTube Videos

| Film & Sound | No Comments
For amateur filmmakers and videographers, making good video doesn't have to be expensive. After the creative process have been set, here are 4 technical tips to dramatically improve your video....

Plan accordingly, so that your event lives through video.

| Film & Sound | No Comments
Video carries more weight in search engines than any other form of content. And people like it. Like, really like it. By 2017, 79% of consumer internet traffic will be...