Everyone loves a good party, and brands know that. As more events are sponsored, the ways that brands interact with partygoers before and after is becoming more important. Splash,...
Read More
“It’s their job to create really memorable experiences, and this requires a creative mind alongside skills such as project planning and people management.” To the younger generation out there (and...
Read More
"The key to success on that front is ensuring millennials derive real value from your free offering before attempting to convert them into paid customers — give a little to...
Read More
"The power of face-to-face interactions in strengthening connections is lost in the sea of statistics around social media growth and articles on building online relationships. More than ever, events and...
Read More
Image credit to WWF Singapore Climate Change Trail at Orchard In light of Earth Hour 2015, WWF-Singapore launched the first-ever Climate Change Trail. This is to show everyone the dire...
Read More
