“… At a time when publishers and TV networks are worried at how much of their online traffic is coming from (and remaining on) Facebook, brands are actually seeing viewers heading to their websites to watch their live shows.”
Marketing, events, video production, and now live streaming/broadcast video. Many people think of live broadcast as something reserved for high budget, television and/or big events. It’s something that was still regarded as new and revolutionary just two years ago, but brands and companies are starting to see the value of live video – and so should you.
Live streams are the equivalent of actually meeting a celebrity in person.
With proper content planning, it plays into people’s need to be heard, and to let them know that their loyalty is going to be rewarded.
The most significant thing about live video is to supplement traditional branded content with the immediacy of live video. It brings a new level of intimacy with consumers that’s been missing from traditional advertising media. Data can be collected as well, and it can be used to promote and tailor future events to the interests of the target audience.
Live streaming is the latest way to give the authenticity that viewers are looking for in 2017.