Video carries more weight in search engines than any other form of content. And people like it. Like, really like it. By 2017, 79% of consumer internet traffic will be driven by video. This is a content marketers dream — and one you should be lucidly living through.
Video captured during an event should be a key part of the show, instead of an afterthought or something extra. A good producer should work closely with their marketing and video team way before the event begins to extend the life of that event over the course of a year.
It begins with pre-production, to strategise and how and what content to feature and how best to capture the different moments in an event. Keep in mind branding, story and marketing play an equally important part in the final product, so these should include motion graphics and logos to illustrate the mission statement and the tone.
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