A few weeks ago our team attended Adobe® Create Now Tour at the Ritz-Carlton Millenia in Singapore. At the launch, we learned about what’s new in the latest Adobe® Creative Cloud™.

Michael Stoddart started the event by showing how web developers can use the Adobe® Muse™ to design sites for multiple platforms without writing a single line of code (and suggesting that everyone can now be a web developer like him). Evangelist Paul Burnett introduced Adobe® Edge Animate, software to create interactive and animated web content that makes animation look like child’s play (seriously, he made it look so easy). Karl Soule explored the new Adobe®After Effects® CS6, proving how the updated version is able to transform an image to a 3D product, in a snap.

The Adobe® Creative Cloud consists of more than the 3 software mentioned earlier. In fact every application they have can be found in Cloud. Read more about it here.

Evidently, Adobe® has allowed their different software to seamlessly integrate and communicate with each other to facilitate creative processes. It is a technical solution to the problem that everything is “highly specialised despite being in a world of increased flexibility”, according to Stoddart.

The most important takeaway is how businesses utilise these tools, and its integrated system via cloud computing.

With the entire technical workspace available in Cloud and easily accessed by a creative team of designers, web developers and animators, how can we leverage this to integrate all the software (or just relevant ones) into 1 outstanding product?

Just like how Burnett put it:

“Should you use animation? Yes. Should you use it for everything? No.”


Recent Posts / View All Posts

Plan accordingly, so that your event lives through video.

| Film & Sound | No Comments
Video carries more weight in search engines than any other form of content. And people like it. Like, really like it. By 2017, 79% of consumer internet traffic will be...

Infographic: What Millennials Want to See (and Take Home) From Branded Events

| Branding, Events | No Comments
Everyone loves a good party, and brands know that. As more events are sponsored, the ways that brands interact with partygoers before and after is becoming more important.   Splash,...

Events Management – The Career of the Future

| Career, Events | No Comments
“It’s their job to create really memorable experiences, and this requires a creative mind alongside skills such as project planning and people management.” To the younger generation out there (and...

Appealing to millennials is a far simpler challenge than most marketers assume.

| Branding, Events | No Comments
"The key to success on that front is ensuring millennials derive real value from your free offering before attempting to convert them into paid customers — give a little to...